It’s officially holiday shopping season which means one thing: it’s “Show Time” for the retailers! Today I fell prey to the oldest sales tactic in the book: get ’em in the nose!
I’m not talking about the perfectly coiffed and made-up perfume counter girls who assertively peddle their wares at the department stores. That usually backfires when they try that approach on me (and Phil Dunphy on my favorite Modern Family episode).
Today, during an innocent trip into the Williams Sonoma store in Colonial Williamsburg, I was overcome by the intoxicating aroma of my favorite holiday: Thanksgiving. As I walked into the store, I was greeted with the sights, sounds, and SMELLS of Thanksgiving Dinner because it was stuffing-making time. A large gaggle of foodies had gathered around the demonstration table while two highly entertaining sales clerks were saute-ing the onions and celery and sharing variations on the traditional dish. In all my years of training, I’ve never seen a more engaged “audience” complete with oohs and aahs from anyone and everyone who walked into the store.
I’m sure the Williams Sonoma executives have done their research. One can walk away empty handed after being spritzed on by a perfume clerk. But one will NEVER walk out of a WS store empty handed when there’s stuffing in the skillet. As I exited just in time to hear the greeter inform the newcomers that today was Thanksgiving meal day and next on the menu was seasoned mashed potatoes, all I could think of was…..
“You had me at hello.”
And I DID inhale!