What do John Deere, Rolex, Channel No. 5, and Middletown Valley Bank have in common?
They were all built with quality in mind and have endured the test of time!
When most people reach the ripe ‘ole age of 100, they look a little worn for wear. But MVB has exceeded the century mark and instead, developed a more exuberant spirit, greater sense of enthusiasm for serving their customer, and continue to prove that change is a lifelong opportunity for companies to become vibrant and engaged members of the community. That’s what being a community bank really means.
And I should know.
They are not only major sponsors of my local charity event, but I am a client.
AND they are a client of mine.
That’s what I call the trifecta of good luck!
New leadership! New attitude! A new brand and image that captures the transformation taking place within the organization.
And it shows on the outside!
To be honest, I’ve always felt that most banks pretty much say the same thing: Knowledgeable, mobile banking apps, highly competitive rates, overdraft protection…. you get the point.
To me, what sets MVB apart is the way they make you feel.
In the past six months, I received two handwritten notes in the mail.
On the day my Mother-in-law died, my husband called to say Hospice said she would likely pass that night. He tearfully informed me to finish my errands and hurry home so we could be with her to say our goodbyes. My heart was broken. It would be the first time I experienced Death so personally.
That errand I had to run before heading home was the banking.
The employees at my branch have always been professional, knowledgeable, and all of those things bank tout. But on that day, on the very day I lost one of the most important people in my life, Katie was doing what Katie does best.
Showing interest in me.
She didn’t even know what was happening in my life at that moment.
But that made all the difference.
These are the things that endure the test of time.
Middletown Valley Bank. Putting the spirit of community back into Community Banking.
Thanks to BJ Goetz and the gang for supporting Soles of Love in the Garden, 2014.