Beth Schillaci, owner of VillageWorks Communications has been an important member of the “Must Love Shoes” team since it began in 2009. Her most recent effort has been to convert SHOES into e-books. Yes, I succumbed to societal pressure although I stand by my resolve to not personally own a Kindle. 🙂 I think of it as just trying to play well with others. Beth is the one making all of this happen. And she is also a Platform Sponsor for this year’s charity event so I am especially loving her right now.
Beth Schillaci has been helping business with their Marketing efforts for over fifteen years. That was back in the day when the internet was the latest and greatest marketing tool of choice. So we’re not saying my friend Beth is old, but let’s put it this way…. would you rather have a surgeon who’s performed thousands of your procedure….. or five? Exactly! She knows her stuff!
Beth helps organizations grow their business and become more marketing savvy by advising them on issues related to Social Media, Email Marketing, and E-commerce. Helping others define their overall marketing strategy and carving out a niche is how she spends her day. Beth believes that Marketing is Storytelling and knowing which tools best help a business tell their story.
She is the author of the book Your Social Media Roadmap and a frequent speaker on Social Media and related Marketing topics. Look for her niche and storytelling workshop this fall.
A couple of other cool things you should know about this Platform Sponsor. She is the mom to the ever-so-famous Julia who was awarded the Young Entrepreneur of the Year by the Frederick County Chamber of Commerce. She also drives a real Jeep, likes football, and loves craft beer. That makes her the coolest woman around in my husband’s eyes!